Privacy Policy

Last updated: 18 June 2026

Primary Maths Craft respects your privacy. This policy explains what personal information may be collected through the website, how it may be used, and what rights you have.

1. Who runs this website

Primary Maths Craft is run by Phil Hackett as a professional education blog.

Website: primarymathscraft.co.uk
Contact: system@primarymathscraft.co.uk

In this policy, “Primary Maths Craft”, “the website”, “I”, “me” and “my” refer to Phil Hackett and the Primary Maths Craft website.

2. What information may be collected

Primary Maths Craft only collects limited personal information when you choose to provide it or when it is needed for the website to function.

This may include:

• your name;
• your email address;
• your school, role or organisation, if you choose to provide it;
• messages sent through a contact form;
• newsletter or blog update preferences;
• resource request information;
• technical information such as IP address, browser type, device information and website usage data;
• cookie and analytics information, depending on your cookie choices.

Primary Maths Craft does not ask visitors to submit pupil personal data through the website.

3. How your information may be used

Your information may be used to:

• reply to messages or enquiries;
• send a free resource you have requested;
• send blog updates or resource updates, where you have chosen to receive them;
• manage mailing list preferences;
• understand how visitors use the website;
• improve website content, resources and user experience;
• keep the website secure;
• comply with legal or regulatory requirements.

4. Lawful basis for using information

The lawful basis depends on how the information is used.

Contact form messages are usually processed on the basis of legitimate interest, because there is a reasonable need to respond to your enquiry.

Email updates and blog updates are sent on the basis of consent. You can unsubscribe at any time.

Technical and security information may be processed on the basis of legitimate interest, because there is a need to keep the website secure and functioning properly.

Analytics cookies or similar non-essential technologies are used in line with your cookie choices.

5. Free resources and school data

Some free resources may involve teachers or schools entering their own pupil or class information into their own copy of a spreadsheet, document or template.

In those cases, the school or user is responsible for the data they enter.

Primary Maths Craft does not have access to school-owned copies unless they are deliberately shared with me.

Schools should follow their own data protection, safeguarding and IT policies when using any resource that involves pupil or class information.

6. Email updates

If you sign up for blog updates or resource updates, your name and email address may be stored using an email mailing platform such as Mailchimp or a similar provider.

You can unsubscribe using the link in any email or by contacting me directly.

Your email address will not be sold or shared for third-party marketing.

7. Who information may be shared with

Personal information may be processed by trusted service providers who help operate the website.

These may include:

• website hosting providers;
• WordPress plugins and website tools;
• email delivery or mailing list providers;
• analytics providers;
• website security tools;
• form, download or automation tools used to deliver free resources.

These providers only process information where needed to provide their services.

Primary Maths Craft does not sell personal information.

8. International transfers

Some service providers may store or process information outside the UK. Where this happens, appropriate safeguards should be used by those providers to protect personal information.

9. How long information is kept

Personal information is kept only for as long as reasonably necessary.

As a guide:

• contact form messages may be kept for up to 24 months;
• mailing list information is kept until you unsubscribe or ask for it to be deleted;
• technical logs may be kept for a limited period for security and maintenance;
• resource request records may be kept for a reasonable period to understand use of the website and resources.

10. Your rights

You have rights over your personal information. These may include the right to:

• ask what personal information is held about you;
• ask for inaccurate information to be corrected;
• ask for information to be deleted;
• withdraw consent for email updates;
• object to certain uses of your information;
• ask for processing to be restricted.

To make a request, contact: system@primarymathscraft.co.uk

You also have the right to complain to the Information Commissioner’s Office if you are unhappy with how your information is handled.

11. Children’s information

Primary Maths Craft is intended for teachers, school leaders, educators and adults interested in primary mathematics education.

The website does not knowingly collect personal information directly from children.

12. Changes to this policy

This policy may be updated from time to time. The latest version will be available on this website.

13. Contact