Cookie Policy
Last updated: 16 May 2026
This Cookie Policy explains how Primary Maths Craft uses cookies and similar technologies on this website. Primary Maths Craft is a trading name of Marvel Education Ltd.
1. What are cookies?
Cookies are small text files placed on your device when you visit a website. They help websites function properly, remember choices, improve performance and, where consent is given, support analytics or marketing activity.
Similar technologies may include pixels, local storage, tags or scripts that store or access information on your device.
2. How we use cookies
We may use cookies and similar technologies to:
- make the website work properly;
- support account, checkout and security functions;
- remember choices or preferences;
- understand how visitors use the website;
- improve our website, resources and tools;
- support email, marketing or embedded content where consent has been given.
3. Types of cookies we may use
| Cookie type | Purpose | Consent required? |
|---|---|---|
| Strictly necessary cookies | Required for core website functions, security, account access, checkout and form submission. | No, because the site cannot work properly without them. |
| Preference cookies | Remember choices such as display preferences or form settings where applicable. | Usually yes, unless strictly necessary for a service you requested. |
| Analytics cookies | Help us understand how visitors use the site, which pages are useful and where improvements are needed. | Yes, where used. |
| Marketing or email cookies | May support email sign-up forms, campaign tracking or marketing tools such as Mailchimp. | Yes, where used. |
| Embedded content cookies | May be set by embedded content such as videos, forms, maps or external media. | Yes, unless strictly necessary. |
4. Cookies used by our website and tools
Our website may use cookies or similar technologies connected with:
- WordPress — website functionality, login and security;
- WooCommerce — checkout, basket, order and account functions;
- Mailchimp — email sign-up forms, mailing list management and campaign tracking where used;
- Google services — Google Drive, Google Apps Script, embedded content or analytics where used;
- hosting and security tools — site performance, spam prevention and security.
The exact cookies used may change as we update the website, plugins or services. Where non-essential cookies are used, we aim to request consent through a cookie banner or settings tool before those cookies are set.
5. Cookies currently identified on our website
The cookies below were identified during a review of the website. The exact cookies used may change as website features, plugins or third-party services are updated.
| Cookie name | Provider | Purpose | Type | Duration |
|---|---|---|---|---|
| cookieadmin_consent | CookieAdmin | Stores the visitor’s cookie consent choice and consent reference. | Strictly necessary | Up to 12 months |
| wordpress_test_cookie | WordPress | Checks whether the browser supports cookies so WordPress can provide expected site functionality. | Strictly necessary / functional | Session |
| sbjs_current | WooCommerce / Sourcebuster | Stores current visit source and campaign attribution information. | Analytics / statistics | Session |
| sbjs_current_add | WooCommerce / Sourcebuster | Stores additional current visit information such as first page and referrer. | Analytics / statistics | Session |
| sbjs_first | WooCommerce / Sourcebuster | Stores first visit source and campaign attribution information. | Analytics / statistics | Session |
| sbjs_first_add | WooCommerce / Sourcebuster | Stores additional first visit information such as landing page and referrer. | Analytics / statistics | Session |
| sbjs_migrations | WooCommerce / Sourcebuster | Used by Sourcebuster/WooCommerce to manage attribution cookie version or migration data. | Analytics / statistics | Session |
| sbjs_session | WooCommerce / Sourcebuster | Stores visit/session page information for attribution purposes. | Analytics / statistics | Short session duration |
| sbjs_udata | WooCommerce / Sourcebuster | Stores visitor/session data such as visit count and user-agent information for attribution purposes. | Analytics / statistics | Session |
6. Strictly necessary cookies
Strictly necessary cookies are used to provide services you request, such as accessing account areas, using forms, completing checkout, protecting the site from misuse, or keeping the website secure.
These cookies do not require consent because they are necessary for the website or service to work properly.
7. Analytics and performance cookies
We may use analytics tools to understand how visitors use the website, which pages are viewed and how resources or tools are accessed. This helps us improve Primary Maths Craft.
Analytics cookies are not normally considered strictly necessary. Where analytics cookies are used, we will aim to request consent before setting them.
8. Marketing and email cookies
If you sign up for Primary Maths Craft blog updates or email updates, services such as Mailchimp may use technologies to manage subscriptions, measure email engagement and help us understand which updates are useful.
You can unsubscribe from email updates at any time using the unsubscribe link in our emails.
9. Managing cookie preferences
You can manage cookies through your browser settings. Most browsers allow you to block, delete or limit cookies. However, blocking strictly necessary cookies may stop parts of the website from working properly.
Where our website provides a cookie banner or cookie settings tool, you can use it to accept or reject non-essential cookies.
10. Third-party cookies
Some third-party services used on our website may set their own cookies or similar technologies. These may include WordPress plugins, WooCommerce, Mailchimp, Google services, embedded media providers, payment processors, security tools or analytics providers.
We do not control all third-party cookies. Please check the privacy and cookie information provided by those third parties for more detail.
11. Updates to this Cookie Policy
We may update this Cookie Policy from time to time to reflect changes to our website, tools, plugins or legal requirements. The latest version will be published on this page.
Contact
Primary Maths Craft
A trading name of Marvel Education Ltd
Email: system@primarymathscraft.co.uk
Website: primarymathscraft.co.uk
Company number: 10737135
Registered address: 50 Brabazon Road, Oadby, Leicester, England, LE2 5HD